Corporate Identity: What Do You Need to Know

job applicant passing her documents
Photo by Andrea Piacquadio on

Corporate Identity is any form of information or communication related to a corporate entity. For example, Cyberjaya Online is a website. Its logo and the domain name are parts of Cyberjaya Online’s corporate identity.

Question: Our company has made several changes to our logo. How do we ensure that our employees use single version of the logo?

Answer: Centralise it. If you put the logo together with usage guidelines on the company website or intranet, then it will be easier for your employees to refer to the material whenever needed.

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